The Strategic Planning Master Class is designed to help you strategically align the goals of your training organization with the goals of the business. In this program, you’ll learn the basic language of strategic planning, how to conduct analyses to inform your strategic plan and how to develop, implement and maintain your strategic plan.

Founded in Training Industry’s Training Manager Competency Model™, this master class is completed over four hours in a virtual instructor-led classroom setting. Throughout that time, you’ll work with peers to discuss your own strategic plan and identify opportunities for improvement.

Who should complete this program?

The Strategic Planning Master Class is for current, newly promoted or aspiring learning leaders who are seeking to understand the responsibility of strategic alignment and how to create and maintain a strategic plan.

What does the program cost?

The program is $495.00, which covers all course materials and enrollment.


Dan Menden, CPTMDan Menden, CPTM, is the primary instructor for this program. Dan has over 20 years of leadership experience in training, human resources and talent management, including five years as the director of dealer training for a major U.S.-based motorcycle manufacturer. He has coached company executives, front-line leaders, hourly employees, small business owners, and other learning leaders.


Dr. Vince Eugenio is an accomplished talent development executive with almost 30 years of progressive experience in large complex organizations. Vince has expertise in learning strategy, evaluation, performance consulting, operations and sales training, leadership development, blended learning, talent management technology, performance management, and succession planning. Aligned to the strategic priorities of the business, Vince has implemented over 1,000 developmental initiatives and programs.

what will i receive when i complete this program?

Before the program, you will receive a student workbook that you will use during the course. You will also receive access to toolkit of job aids designed to help you apply course concepts on the job.


Yes. When you complete this program you’ll earn credit hours (CEUs) toward leading HR and training certifications.

This master class has been approved for 4.0 Business recertification credit hours toward a SPHR® and SPHRi™ recertification through the HR Certification Institute. The Internal Consulting master classes has been approved for 3.0 Business recertification credit hours toward a SPHR® and SPHRi™ recertification through the HR Certification Institute.

The use of this seal is not an endorsement by HR Certification Institute of the quality of the program, it means that this program has met the criteria to be pre-approved for recertification credit.

Training Industry master classes fulfill four Certified Professional in Training Management (CPTM™) recertification continuing education units (CEUs).
i have more questions. Who can i talk to?

Reach out to Training Industry’s professional development director to discuss this program and other development opportunities. Contact us or schedule a call with her directly here.