Organizations with mature customer education programs don’t just train customers more effectively — they improve product adoption, strengthen retention and create measurable business value. The question is: what are those organizations doing differently?

Drawing on the Customer Education Maturity Assessment (CEMA), developed by Adobe and The Everest Group through research with 150 customer education leaders, this webinar reveals what distinguishes high-maturity programs. See how leading organizations compare across four stages of maturity and benchmark your own program against current industry practices. Attendees will learn how leading organizations scale personalized learning, use artificial intelligence (AI) purposefully, equip customer-facing teams with actionable insights and measure outcomes beyond course completions. Whether your program is still building foundational capabilities or looking to scale, you’ll leave with a clearer picture of where you stand and what to prioritize next.

Key Takeaways:

• Understand which of the four stages of customer education maturity best reflects your program today.
• Benchmark your program against research from more than 150 organizations.
• Identify capabilities that distinguish high-maturity customer education programs, including AI, personalization and measurement.
• Prioritize practical next steps to strengthen your program’s impact and scalability.