Nearly 60% of B2B organizations don’t see any need to differentiate their customer expansion messaging from customer acquisition messaging. They simply use the same approach, regardless of the customer relationship at hand.
But new research proves that the buying psychology in renewal and expansion conversations is 180-degrees different than in acquisition conversations. If you don’t train your team to tailor their sales and marketing conversations to meet these unique pressures and demands, you’re putting 70-80% of your revenue at risk.
Join this complimentary Training Industry webinar, where Tim Riesterer, chief strategy officer at Corporate Visions, will reveal new research and proven messaging strategies that your team can use to win the four must-win conversations with existing customers.
You will learn how to win conversations around:
- Why Stay — Renewing your customers.
- Why Pay More — Communicating price increases.
- Why Evolve — Convincing your customers to expand.
- Why Forgive — Regaining trust after a service failure.