11 May 2022
11:00 am ET

The COVID-19 pandemic may have changed how we sell, but it had little impact on the key characteristic of every successful salesperson: strong interpersonal skills. Building relationships is still the necessary ingredient to making our numbers, whether we’re selling in person or through a laptop screen.

Here’s your opportunity to learn how Cognizant, a multi-national organization, trains its salespeople to build stronger relationships with customers to achieve their sales goals. Cognizant’s training strategy helps salespeople discover blind spots about their own behaviors and guides them through a proven approach based on understanding other people’s behaviors and adapting to them.

Join us for this complimentary webinar sponsored by TRACOM, where your hosts Dan Day, director of client success at TRACOM, and Ernie Smith, vice president of global sales enablement at Cognizant, will show you how to unlock the potential to build the best relationships with customers and internal teams.

This interactive session will provide key takeaways on how to:

  • Discover the impact that your salespeople have on the customers’ behaviors.
  • Understand behavioral habits we all have, called “social styles.”
  • Train salespeople to “read” their customers’ behaviors and adapt to them.
  • Apply effective sales training to make stronger interpersonal connections.

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