It’s an undeniable truth: If your sales reps are not practicing with purpose as part of pre-call planning, then they’re practicing during the call – on your buyers. This approach is unfair to your customers and an expensive path to sales mastery (one that’s littered with lost deals). For years, sales organizations have tried – and failed – to implement coaching cultures to change this pattern.
It’s time for new thinking: cultivating a culture of practice to elevate sales training and readiness. Join us for this complimentary Training Industry webinar, sponsored by Brainshark. Your host, Jim Ninivaggi, Brainshark’s chief readiness officer, will provide easy-to-follow insights on:
- Why cultivating a culture of practice can succeed where coaching has failed
- What “practicing with purpose” means, along with some best practices on practice
- How to implement a cycle of prepare, practice and perform as part of every pre-call plan, including leveraging AI and video practice platforms