Prospecting remains one of the most critical and challenging skills for sales professionals to master. Many sales reps struggle with prospecting not because of a lack of effort, but because of a lack of alignment between how they’re positioned and where the buyer is in their decision journey. Now that many buyers turn to ChatGPT first, sellers need the skills and knowledge to recognize where buyers are in their journey and to engage them in ways that are relevant and effective.

In this webinar from The Brooks Group, discover how to develop and reinforce the prospecting capabilities sellers need to connect with buyers earlier, recognize “trigger moments,” respond to meaningful signals and create higher-quality opportunities.

Key Takeaways:

• Build prospecting skills around how today’s buyers make decisions.
• Equip sellers to recognize and respond to key buyer signals and trigger points.
• Train sellers how to improve prospect quality — not just quantity.
• Reinforce prospecting behaviors so learning carries from the classroom into the field.