Wednesday, March 10 | 3:00 – 3:45 p.m. E.T.

The learning experience has never changed so much in so little time. In this engaging discussion, former McDonald’s chief learning officer (CLO), Rob Lauber, will be joined by Michael Ioffe, the chief executive officer of Arist and a member of Gen Z, to explore the shift currently taking place in corporate learning and the mediums that will define the learning experience of the future.

During this talk, Rob Lauber, the former CLO of McDonald’s, will discuss what mediums, practices and shifts will define the learning experience of the future.

This interactive session will provide easy-to-understand insights on:

  • How the learning experience is shifting.
  • How to ensure that learning experiences are impactful across generations.
  • What mediums will define the learning experience of the future.


View full agenda.


Rob Lauber, Former Chief Learning Officer, McDonald’s
With more than 30 years of experience in leading learning and talent functions in large scale enterprises, Rob Lauber brings unique perspectives and insights into today’s challenges in workforce development, learning and education technologies, business growth, and performance outcomes. From 2014 to 2020, Rob was the senior vice president and global chief learning officer for McDonald’s Corporation. Rob was responsible for the overall learning and talent development strategy and execution across all 37,000 restaurants around the world.
Michael Ioffe, Founder and CEO, Arist
The son of Jewish refugees from Latvia and Ukraine, Michael Ioffe has been obsessed with education for as long as he can remember. At age 15, he founded, one of the world’s largest entrepreneurship education nonprofits. Through’s work in Yemen, where the civil war has forced schools to close, he got the idea to deliver short-form courses via text message. In 2019, he launched Boston-based Arist, a platform that helps organizations, ranging from General Electric to the State of California, rapidly teach and train their employees via remarkably accessible and effective text message-based courses.