Wednesday, July 14 | 2:00 – 2:45 p.m. E.T.

Are your sales enablement programs making an impact?

A growing number of organizations are investing in sales enablement teams, tools and technologies to maximize revenue per rep. However, many don’t know how to measure the return on investment (ROI) of their new initiatives.

Join us for this Training Industry Leader Talk session to hear Jonathan Carlson, a senior marketing director at Allego, share actionable advice on how to prove the total business value of essential sales learning and enablement initiatives.

In this session, you will learn:

  • How to overcome the three primary challenges of demonstrating sales enablement ROI.
  • Four simple ways to calculate ROI that you may not have thought of.
  • How to measure tangible enablement impact, and which metrics will help you the most.


View full agenda.



Jonathan Carlson, Senior Marketing Director, Allego
Jonathan Carlson is a marketing leader with a proven track record of generating demand in industries ranging from sales training to OTT TV streaming to marketing and advertising technology. At Allego, Jon oversees demand, operations and content marketing efforts to ensure the company continually hits its targets and shares its story of modern workforce learning and readiness with the world.