Many learning and development (L&D) teams report utilization and satisfaction because the data is easy to collect, but those measures rarely give executives the evidence of impact they want. Business results carry more weight, yet they often surface late in an initiative’s lifecycle — after the chance to make improvements has passed. The middle of the measurement framework, where behavior change and on-the-job application appear, is where teams can show what’s working and adjust while there’s still time. With artificial intelligence (AI), teams can now capture that evidence at scale.

Peggy Durbin, a measurement consultant with over 30 years of experience demonstrating the business impact of learning, and Dr. Cheryl Jackson, director of organization design and change management at GP Strategies®, will share research, client examples and emerging AI-enabled measurement practices. Attendees will see how teams use AI to evaluate workflow actions, decisions and observable behaviors before lagging business outcomes materialize.

Attendees will learn how to:

• Identify the behavioral and application measures between satisfaction scores and business results that show early evidence of impact.
• Pinpoint sources of behavioral evidence, such as workflow actions and on-the-job decisions, that were once too dispersed, qualitative or costly to capture.
• Review practical examples of how teams use AI to evaluate observable behaviors, deliver individualized feedback and generate impact data at scale.
• Connect learning initiatives to performance outcomes with evidence that shows progress before final business results are available.

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Speakers

Peggy Durbin, Strategic Learning & Measurement Consultant, GP Strategies Peggy Durbin is a strategic learning and measurement consultant on the innovation research and development team at GP Strategies. For over 30 years, Peggy has been involved in many aspects of performance consulting: assessing learning organizations’ overall health and maturity, creating measurement maturity roadmaps, formulating measurement strategies and demonstrating the business impact of learning initiatives.

Cheryl Jackson, Director of Organization Design and Change Management, GP Strategies For 20 years, Dr. Cheryl Jackson has been driving transformational change in Fortune 500 organizations across retail, manufacturing, healthcare and food and beverage. With a doctorate in Industrial-Organizational Psychology, she combines scientific methodology with practical expertise to create solutions that help organizations and employees thrive. At GP Strategies, Cheryl is the director of organizational design and change management, developing innovative offerings and supporting client initiatives. She remains actively engaged through whitepapers, conferences, podcasts and as a lecturer in the Master of I/O program at Texas A&M University.