Today’s modern learning solutions must leverage data-driven insights to achieve business outcomes. However, achieving learning return on investment (ROI) isn’t easy. During this 30-minute session with Dan Godfrey and John Shepherd of Hemsley Fraser, we’ll be showcasing Hemsley’s Symphony approach to leveraging the right blend of promotional activities and data insights for maximum learning impact.

In this Leader Talk, Shepherd and Godfrey will explore the three key elements to drive learning engagement and maximize your learning and development (L&D) investment: stakeholder strategies, learner communications and customized reports.

In this interactive session, you will learn:

  • The three elements to driving learner engagement.
  • How to maximize your L&D investment.
  • How to leverage data-driven insights to achieve business outcomes.

This will be an interactive, collaborative session with the opportunity for questions, participation and sharing of experiences and ideas.



View full agenda.


Daniel Godfrey, Head of Learning Impact Insights & Engagement, Hemsley Fraser

Daniel Godfrey is an experienced L&D leader who combines his unique background of data analytics and people development to produce articulate insights, facilitating transformative change. Through this model Daniel has successfully driven program engagement to the levels required to effectively implement organization wide behavior change. Daniel has a passion for developing models to close the gap between demonstrating return on expectation and providing a true measurement of return on investment.

John Shepherd, Engagement Partner, Hemsley Fraser

John Shepherd is an experienced L&D professional who develops, produces and launches effective internal and external communications programs. Alongside an understanding of training content creation and delivery, he can deliver a fresh perspective to any client’s content needs. He began in education which led to an L&D role at Hemsley Fraser. He then moved into a creative-focused environment with a London design studio, digital arts, culminating in him setting-up his own creative agency, working across many sectors and a wide variety of clients. In 2018, he moved back to Hemsley Fraser and a pure L&D environment.