Thursday, January 20 | 11:00 – 11:45 a.m. E.T.

As a result of the COVID-19 pandemic, sales organizations have swiftly pivoted their business model to engage consumers virtually. From a learning and development (L&D) perspective, the pandemic has accelerated the adoption of digital learning, thus, granting organizations a more effective, engaging and scalable approach to develop high-performing, sales teams.

Join Ray Makela and Norman Behar, managing directors at the Sales Readiness Group, to discuss how leading companies are using collaborative, online learning to improve sales performance.

In this session, we’ll discuss:

  • Adapting sales training to accommodate the changing nature of the business model.
  • Creating an engaging, training experience that will leave a lasting impact.
  • Collaborative, learning experiences that will influence better learning retention.
  • The multidimensional role sales managers have as a coach and skill reinforcer.


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Ray Makela, Managing Director, Sales Readiness Group

Ray Makela is an author, public speaker and business executive with 25 years’ experience in leadership, consulting and sales. At Sales Readiness Group (SRG), Ray oversees client engagement and the delivery of sales management training programs. He has delivered programs for top clients such as Microsoft, Infor, Smartsheet, Alcon, HD Supply, Timken and Walmart.

Norman Behar, Managing Director, Sales Readiness Group

Norman Behar has over 25 years’ experience as a CEO and senior sales manager. He is recognized as a thought leader and has worked with clients in a wide range of industries, including financial services, healthcare, technology, manufacturing and distribution. Before joining the Sales Readiness Group (SRG), Norman served as president and CEO of Catapult, Inc., a leading provider of computer training services.