Sales managers can have a huge impact on their teams’ performance. They’re responsible for leading their teams, managing sales performance and providing ongoing coaching to improve selling skills to close more deals.

That’s why sales organizations must train their managers to develop the skills they need to succeed. Join Ray Makela and Norman Behar, managing directors at Sales Readiness Group, as they share how leading companies are deploying collaborative learning initiatives to develop highly effective sales managers.

In this session, you’ll learn how to:

  • Identify and address the challenges sales managers face today.
  • Recognize key sales management skills and behaviors that lead to revenue results.
  • Train and enable sales managers to coach, manage and lead hybrid teams.
  • Implement an engaging collaborative learning experience.


Ray Makela, Managing Director, Sales Readiness Group

Ray is an author, speaker and business executive with 25 years of management, consulting and sales experience. At Sales Readiness Group (SRG), Ray oversees all client engagements and the delivery of sales and sales management training programs.

Norman Behar, Managing Director, Sales Readiness Group

Norman has over 25 years of CEO and senior sales management experience, working with clients in a wide range of industries, including financial services, healthcare, technology, manufacturing and distribution. Before SRG, Norman served as President and CEO of Catapult Inc., a leading provider of personal computer training services, where he oversaw operations and managed growth before the company’s acquisition by IBM.