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Sales professionals today are uniquely positioned to seize on this challenge when they learn to combine the persuasiveness of data with the familiarity of story structure in selling. Here, we break this process down into three parts.

Office Avengers: Using Storytelling in Sales Training

3 min read
What can we learn from Marvel? When we engage with a story, whether it’s in a movie, a book or other format, our brains respond as if they were actually experiencing what’s happening in the story. That’s why storytelling is such a powerful learning...

The 4 Activities a Sales Manager Should Coach

2 min read
There are four key sales activities that are critical for sellers but not always directly observable. Sales reps’ performance can be much improved if they receive appropriate coaching from their sales managers on these topics.