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Many companies focus their sales training on the nuts and bolts, such as technical skills and selling strategies, often overlooking what could be the most crucial aspect of sales development: empathy. Discover the importance of empathy in sales training.

IDEAL Sales Training: Sales Trainers Who Grow Sales

4 min read
Sales trainers are most effective when they have broad-based knowledge about sales and follow a training process that supports their initiatives. IDEAL is a complete process for a sales trainer’s improvement and the achievement of their initiatives.
SBI, a go-to-market growth advisory, today announced the acquisition of Sales Readiness Group (SRG), an industry-leading sales training company.