Left Arrow IconAn arrow icon that points to the left Back to Articles

Most Recent

Is Tailoring Sales Training for Boomers or Millennials Worth It?

18 sec read
Research shows that when implementing change management, effective organizations can dramatically improve results if they tailor training for their generational audiences, whether it's Boomers, Gen-Xers or Millennials – and those who do realize at least...
Companies expend a tremendous amount of energy training sales managers to coach, but much of that energy is invested in a single aspect of sales coaching—observing sales calls and providing feedback to sellers.

Touch-Points in the Customer Journey

2 min read
Returning customers are the heart of a successful business. Consequently, the ultimate goal must be to deliver a positive customer experience each and every time consumers reach out to your product, brand or service.
Every seller has been there. It’s the meeting with eight stakeholders, no one’s on the same page, and half the group is glancing not-so-furtively at their phones. Perhaps it’s the prospect so far down the buying process that your call is just his...