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Coaching Matters in Sales

2 min read
Several years ago, I wrote about the five essential characteristics of effective sales coaching. Since then, I have witnessed that of the five characteristics listed – timely, accurate, consistent, relevant and individualized – only three have...
Since the skills that are required for a one-to-one sale aren’t necessarily the skills required for a many-to-many sale, it’s important for sales trainers and managers to prepare reps to wear the new hats required to sell on a team.