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From the content they need to the training experience they prefer, every seller is unique. They’re also demographically diverse, spanning generations and geographies. With packed schedules, they’re often busy, making them hard to reach and engage.
Sales training is an important part of any business organization. It teaches new knowledge and skills to the sales force and, if done correctly and with the right resources in place, can generate a high return on investment (ROI).

Close More Deals with Story Selling

5 min read
Imagine what your sales team could achieve if members were able to tell stories that built trust in your company’s brand as well as its products or services.  

Activating the Revenue Team to Generate Client Value

4 min read
Every business-to-business (B2B) sales organization of any size has some version of a strategic deal review or full account review. More often than not, the review is painful for three primary reasons.