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Online training organizations are in trouble. With more competition entering the marketplace, it’s now harder than ever to sell courses. The only way to remain competitive (without reducing prices) is to find ways to differentiate your online training.

Another Year of the MOOC?

3 min read
In 2012, the New York Times proclaimed the “Year of the MOOC.” Massive open online classes were all the rage, and they remain popular four years later. However, as Training Industry CEO Doug Harward wrote in 2013, their business model needed to change...

Improving Training With Marketing Techniques

20 sec read
What can learning and development learn from marketing?You can spend a lot of time developing training programs, but if learners aren’t motivated to participate, they won’t succeed. Developing a cohesive L&D brand enables learning to drive...
Can you justify a training investment in gamification? Absolutely. In fact, research is now available that shows gamification cannot only contribute to the overall effectiveness of employee training, but can lead to improvements in your overall...

Marketable Curriculum Design

3 min read
The buzz around microlearning, social learning, personalization and other training trends has opened up to opportunities to rethink our approach to curriculum design. The good news is the core principles of learning design remain solid among new...