2020 Top Sales Training Companies

Training Industry is the most trusted source of information on the business of learning. Our Top Sales Training List is based on thorough analysis of the capabilities, experience and expertise of sales training providers.

Sales training involves the personal development of skills and techniques related to creating and exploring new sales opportunities, as well as closing sales for an organization. Sales training often includes topics such as client relationship management, better understanding customers’ needs, enhancing communication with clients, providing comprehensive feedback to clients and improving overall interactions with clients. Sales training programs are designed to improve a salesperson’s ability to sell, as well as a sales manager’s ability to coach and drive performance.

We continuously monitor the training marketplace looking for the best providers of sales training that offer a strong and diverse set of programs and offerings. This annual list is designed to help buy-side organizations in their search for the right training partners.

Selection of this year’s Top Sales Training Companies List was based on the following criteria:

Thought leadership and influence on the sales training sector.
Breadth and quality of sales training topics and competencies.
Company size and growth potential.
Industry recognition and innovation.
Strength of clients and geographic reach.

Looking for a sales training provider for you or your organization?

Click on a company’s logo below to find more information about its programs and services. Continue scrolling for this year’s Sales Training Watch List Companies, representing companies with emerging or unique strengths and capabilities.

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Due to the diversity of services included in sales training, no attempt is made to rank the companies.

Mercuri International Group
Solna, Sweden
Every year, Mercuri International empowers companies in over 50 countries to achieve sales excellence. Mercuri serves its clients both locally and globally with customized solutions and industry expertise. The organization grows profit through people, providing the tools and processes to tackle any sales challenge.
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Revenue Storm Corporation
Schaumburg, Ill.
Revenue Storm is a sales performance consulting firm, enabling salespeople to exceed their goals with higher win rates and revenue growth by employing the latest in behavioral science. Revenue Storm's consulting, assessments, software, training and coaching offerings are delivered globally in over 50 countries and seven languages.
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Baker Communications, Inc.
Houston, Texas
Baker Communications, Inc. (BCI) has been training sales teams for over 40 years. BCI helps its clients build world class sales teams using a unique blend of award-winning sales training and coaching, custom content, acclaimed sales methodology, and technology that produces sellers who outperform individuals trained in a traditional classroom.
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Corporate Visions
Reno, Nev.
Global B2B companies come to Corporate Visions to develop and deliver messaging, content and skills that are research-based, tested and proven to drive success. With products and services rooted in the science of decision-making, customers build and deliver marketing and sales conversations that address why buyers buy rather than how sellers sell.
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Action Selling
Plymouth, Minn.
Action Selling provides a unique opportunity for companies to create a tangible sales differential. Since meaningful differentiation is all about the quality of the sales relationship, the solution becomes how companies create a superior sales culture to positively impact how every employee manages the sales process with clients.
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Performance Methods, Inc
Alpharetta, Ga.
Performance Methods, Inc. (PMI) is a consulting and training organization that assists clients in the design, development and deployment of customized value selling and strategic account management solutions. PMI’s approach equips clients with contemporary processes, best practices, skills, tools and coaching to elevate sales performance and effectiveness.
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Richardson & Sales Performance International
Philadelphia, Pa.
Richardson & SPI is a global sales training company focused on helping organizations drive revenue and grow long-term customer relationships. Richardson & SPI’s market-proven sales methodologies, cutting-edge digital technology and high-quality learning experience ensure that sales organizations show up when and where it matters most — in front of the buyer.
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Sandler Training
Owings Mills, Md.
Serving global enterprise organizations, as well as small- to medium-sized businesses, Sandler offers expertise on a wide range of sales, sales management, and leadership topics, providing sales teams and business leaders with the tools to create predictable, replicable sales processes.
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The Brooks Group
Greensboro, N.C.
Founded in 1977, The Brooks Group is an award-winning sales training company focused on bringing practical solutions to improve and maintain overall sales effectiveness. Comprehensive sales assessments are used to optimize sales hiring, and sales and sales management training programs are customized to meet organizations’ specific needs.
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DSG
Little Rock
DSG delivers a virtual, video-based training system, including client-specific content development, customized training for managers and reps, a video training playbook app, and sales education video production.
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Wilson Learning
Edina, Minn.
Wilson Learning equips sales organizations with the right skills, processes and tools to reach business goals and revenue targets. Wilson’s world-class resources provide consulting, assessment and measurement, customization, and global implementation services, and its learning solutions advance targeted skills and behaviors that drive business results.
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Janek Performance Group, Inc.
Las Vegas, Nev.
Janek Performance Group leverages years of research and experience to help sales organizations win more often. Janek’s comprehensive sales performance solutions help clients develop stronger, trusted relationships with their customers and equip their sales teams with the tools, skills and behaviors required to compete in today’s marketplace.
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Challenger
Arlington, Va.
Challenger is a global leader in training and consulting to win today’s complex sale. Our live, virtual and digital solutions support sales, marketing and customer service professionals, leading to significant improvements in performance and financial results. Each program is supported by ongoing research and backed by our best-selling books, “The Challenger Sale,” “The Challenger Customer” and “The Effortless Experience.”
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ValueSelling Associates, Inc.
Rancho Santa Fe, Calif.
ValueSelling Associates, Inc. – a leading global sales training company – offers a proven formula for accelerating sales results. The ValueSelling Framework® and Vortex Prospecting™ programs provide a repeatable process that increases connections and conversions to boost the revenue pipeline.
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GP Strategies
Columbia, Md.
GP Strategies offers sales programs and program management services, including learner experience design, collaboration programs, tailored delivery across modalities, customer loyalty programs, event management and expanded global trainer support.
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RAIN Group
Boston
Named a Top 20 Sales Training Company by Training Industry and Selling Power, RAIN Group delivers award-winning results through in-person and virtual sales training, coaching, and reinforcement. Offering a full suite of sales training programs across key sales topics, the firm helps sellers, sales managers and professionals in over 75 countries significantly increase their sales results.
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Integrity Solutions
Nashville
Integrity Solutions are performance experts, equipping sales teams to rise up and lead by building trusted customer relationships with integrity at their core. As the partner of choice for value-driven organizations, Integrity Solutions specializes in innovative training and coaching solutions that fuel performance, grow talent, empower customers and elevate leaders.
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BTS
Stockholm
BTS is a world-leading strategy implementation firm focused on the people side of strategy. The BTS sales and marketing practice helps clients implement initiatives and sales transformations. BTS does this by embedding the behaviors of great sales reps into the daily workflow of the workforce within the sales organization.
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Miller Heiman Group
Littleton, Colo.
Miller Heiman Group is the global leader in providing organizations sales methodology plus sales technology to drive revenue and change business outcomes. The company’s training, consulting, technology and research solutions align process, people, tools, data and analytics to prepare sales and service organizations for the future of selling.
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Imparta
London
Imparta is a global sales training provider with a proven capacity to take on large, complex sales training projects. Imparta shares Training Industry, Inc.’s passion for delivering results through sustainable, high-impact training and contributes to the learning and development community through continued investments in innovative technologies, insights and products.
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Watchlist

Our 2020 Sales Training Watch List is intended to help buyers of training services evaluate sales training providers, representing emerging or unique strengths and capabilities.

Selection of the Watch List is based on the same criteria used for Top 20 companies.

Click on a company’s logo below to find more information about its products and services.

Due to the diversity of services included in sales training, no attempt is made to rank the companies.

Global Performance Group
Darien, Conn.

Global Performance Group
Darien, Conn.
Global Performance Group (GPG) implements behavior change for sales professionals to reach critical revenue, margin and cycle goals quickly, cost effectively and permanently. GPG provides the competence and confidence to engage customers with courage and provide a unique client experience.
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Kurlan & Associates
Westboro, Mass.

Kurlan & Associates
Westboro, Mass.
Kurlan & Associates is a results-first sales consultancy organization that fully engages the sales organization, demonstrates sales process and methodology through role-play, and achieves measurable results and returns on investment. Kurlan has a long history of helping companies of all sizes from more than 200 industries.
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Force Management
Charlotte, N.C.

Force Management
Charlotte, N.C.
Force Management specializes in sales transformations that increase revenue, improve margins and gain market share. Force Management doesn’t just tell sales teams what to do. It works with companies to provide the how, helping map the path to success. Its proven process drives bottom-line impact.
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Carew International, Inc.
Cincinnati, Ohio

Carew International, Inc.
Cincinnati, Ohio
For more than 40 years, Carew International, Inc. has cultivated its reputation for sales training that delivers dramatic improvement and sustainable return on investment for client organizations worldwide. Carew’s award-winning programs address core selling competencies, functional and interpersonal skills, as well as specific sales processes for optimal business development.
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ASLAN Training and Development
Atlanta

ASLAN Training and Development
Atlanta
ASLAN Training and Development is more than sales training; the organization is known to inspire non-sellers. Clients continue to comment on how the ASLAN philosophy and approach to selling has motivated reps who resisted the idea of selling. By redefining selling as a higher level of service, non-sellers are more engaged and passionate about their roles.
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Dale Carnegie Training
Melville, N.Y.

Dale Carnegie Training
Melville, N.Y.
Dale Carnegie Training helps salespeople make meaningful contributions to the places that matter most, showing them how to achieve greater influence through closer, more rewarding relationships. For over 100 years, Dale Carnegie has been improving the financial wellbeing of people around the globe, forming a more compassionate, engaged sales and leadership culture.
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Mandel Communications, Inc.
Capitola, Calif.

Mandel Communications, Inc.
Capitola, Calif.
Mandel empowers sales professionals worldwide to craft persuasive messages, present ideas clearly, handle difficult questions, listen with empathy and demonstrate executive presence. Mandel has revolutionized how sales professionals communicate – transforming sales professionals into critical thinkers, speakers and listeners who inspire others to action and create remarkable, measurable and lasting results.
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Tyson Group
Columbus

Tyson Group
Columbus
In the past 3 years, Tyson Group experienced a surge of growth and recognition in providing sales training across multiple industries. Tyson works with some of the largest brands in the world to provide an adaptive sales approach to make sales teams successful.
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Unboxed Training and Technology
Richmond, Va.

Unboxed Training and Technology
Richmond, Va.
Unboxed Training & Technology creates action-oriented training and technology solutions that measurably improve job performance. Unboxed partners closely with clients to develop employee training and sales enablement solutions that match their business needs. From vision to launch, Unboxed helps workforces deliver.
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Winning by Design
Menlo Park, Calif.

Winning by Design
Menlo Park, Calif.
Winning by Design takes a modern approach to sales training and believes training is most effective when delivered using the 70-20-10 model. Winning by Design also knows that training alone doesn't drive adoption – but regular reinforcement and practice does. The organization trains and coaches by applying proven frameworks for information recall and review, and then teaches learners how to do it for themselves.
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FranklinCovey
Salt Lake City

FranklinCovey
Salt Lake City
FranklinCovey helps organizations achieve results that require lasting changes in human behavior. Its 200-plus leadership and sales solutions are available through the FranklinCovey All Access Pass® in 21 languages and across multiple modalities. Organizations use FranklinCovey’s resources and products to reduce performance variability and dramatically improve results.
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Sales Readiness Group
Mercer Island, Wash.

Sales Readiness Group
Mercer Island, Wash.
Sales Readiness Group (SRG) is an industry leading sales training company. SRG’s mission is to improve the performance of sales teams by providing customized, skills-based training programs that produce sustainable behavior change. Its solutions include comprehensive sales training, sales negotiation, sales coaching and sales management programs.
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Qstream
Burlington, Mass.

Qstream
Burlington, Mass.
Qstream is a leading, proven enterprise microlearning solution, enabling learner performance at scale through knowledge reinforcement, engagement and analytics. Qstream builds high-performance teams by delivering a precision microlearning experience that reinforces job-critical knowledge and skills.
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Vengreso
Walnut Creek, Calif.

Vengreso
Walnut Creek, Calif.
Vengreso is the world’s largest digital sales training company. Vengreso teaches sales teams of 25 or more how to leverage digital channels to find, engage and connect with prospects. To teach these techniques, Vengreso offers three virtual training programs to provide sellers the skills to build relationships based on trust with qualified prospects.
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Advantage Performance Group, Inc.
San Rafael, Calif.

Advantage Performance Group, Inc.
San Rafael, Calif.
Advantage Performance Group, Inc. helps organizations develop great people. Advantage presents people with an opportunity to learn, apply and take action to improve their performance on the job, making them more successful and enhancing their ability to contribute to the rest of the organization.
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Custom Learning Designs (CLD, Inc.)
Belmont, Mass.

Custom Learning Designs (CLD, Inc.)
Belmont, Mass.
Custom Learning Designs (CLD) is a sales training company helping pharmaceutical, biotech and medical device trainers change patients' lives with more effective learning.
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VantagePoint Performance
North Palm Beach, Fla.

VantagePoint Performance
North Palm Beach, Fla.
VantagePoint Performance is an agile sales performance company delivering a groundbreaking framework of intelligence, playbook development, training, reinforcement, and measurement for sellers and front-line sales managers. With VantagePoint, sales organizations can equip managers and sellers with the ability to recognize how and when to adapt their approach to achieve success.
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Ignite Selling, Inc.
Asheville, N.C.

Ignite Selling, Inc.
Asheville, N.C.
Ignite Selling, Inc. has a unique offering compared to traditional sales training firms. Ignite Selling helps its clients drive stronger application and adoption of the company’s current sales methodology. Ignite supports clients through its custom-designed Capstone Simulation and 2-hour interactive learning map modules that help enhance previous skills.
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Forrest Performance Group
Fort Worth, Texas

Forrest Performance Group
Fort Worth, Texas
Forrest Performance Group (FPG) is devoted to unleashing human performance by redefining training, transforming cultures and changing lives. As the nation's fastest growing sales and leadership training company, FPG is focused on training leaders to build more leaders, so companies can create massive growth across the spectrum.
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