The 2018 Top 20 Sales Training Companies list recognizes the top sales training companies in our industry. These leading companies all provide outstanding service, and a proven track record for delivering superior sales training and improving the impact of the sales organization.
Sales training companies are evaluated based on the following criteria:
- Thought leadership and influence on the sales training sector
- Breadth and quality of sales training topics and competencies
- Company size and growth potential
- Industry recognition and innovation
- Strength of clients and geographic reach
Trying to find the best sales training solution for your company?
Click here to learn more about Training Industry’s report, “The State of the Sales Training Market.”
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Due to the diversity of services included in sales training programs, no attempt is made to rank the Top 20.
Top 20 Companies
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ValueSelling Associates, Inc.
Rancho Santa Fe, California
ValueSelling Associates is the creator of the ValueSelling Framework®, a proven formula for accelerating sales results. The ValueSelling sales methodology uses a conversational approach to make complex selling simple, scaling to any deal size while focusing on the buyer. Sell on value, not price, with the ValueSelling Framework—it works.
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GP Strategies
Columbia, Maryland
GP Strategies offers sales programs and program management services that include learner experience design, collaboration programs, tailored delivery across all modalities, customer loyalty programs, event management, and expanded global trainer support.
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CustomerCentric Selling®
Sutton, Massachusetts
CustomerCentric Selling® (CCS®) is a leading sales methodology with thousands of organizations worldwide that believes in taking an outward-in approach to selling that puts the buyers' needs first and center. In doing so, CCS® provides a repeatable sales process that helps sellers achieve and sustain improved performance.
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Imparta Ltd
London United Kingdom
Imparta is one of the few proven global providers of sales training taking on some of the largest, most complex multinational sales training projects. We share the Training Industry community’s passion for delivering results through sustainable, high-impact training and contribute to that community through our significant investments in innovative sales training technologies, insights and products.
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Mercuri International Group
Stockholm Sweden
Mercuri International has more than 50 years’ experience in helping companies and individuals to improve their sales results. By our unique combination of consulting and training expertise we have helped countless organizations globally and their people in becoming more efficient and effective in their sales activities and achieve improved results
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Sandler Training
Owings Mills, Maryland
Sandler provides salespeople with the tools to create replicable, predictable sales processes, while focusing on the whole client and emphasizing behaviors and attitudes, in addition to techniques. 270 global offices deliver training and coaching by full-time certified trainers, plus online tools reinforcing the training experience 24/7.
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Janek Performance Group, Inc.
Las Vegas, Nevada
In sales, the only constant is change. That notion has always been our main drive to innovate. It has defined us from day one: an emphasis on program and market research coupled with ongoing improvements to our cutting-edge sales training programs that achieve lasting behavioral change within the sales organizations of our clients.
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Integrity Solutions LLC
Nashville, Tennessee
Integrity Solutions helps clients win more customers, keep more customers, and grow profitable revenue. We develop excellence in sales performance, coaching, leadership and customer service. We increase leadership’s ability to align and engage their teams while igniting a passion among sales and service professionals with a specific focus on their attitudes, values, motivations and beliefs.
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Sales Performance International
Charlotte, North Carolina
SPI is the premier sales training company for solution selling. We focus on performance training and development to drive results for our clients by teaching them how to sell. Our world-class curriculum and next generation performance technology deliver a buyer-aligned sales process with measurable and repeatable results.
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The Sales Board, Inc. - Action Selling
Minneapolis, Minnesota
The Sales Board is a leading provider of training for sales teams for ActionSelling.com and customer contact employees (customer service, technical support, etc.) for ActionSellingCRP.com. Action selling and customer relationship professional (CRP) are complete training solutions to close the widening sales culture gap that exists in nearly every company.
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Performance Methods, Inc.
Alpharetta, Georgia
PMI provides consulting and training services to assist clients in the design, development and deployment of value selling and strategic account management (SAM) solutions. PMI’s unique approach provides customized and integrated solutions consisting of value selling/SAM processes, best practices, skills and tools.
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Wilson Learning
Minneapolis, Minnesota
We partner with our clients to create customized sales processes, transform sales forces into problem-solving experts, and launch initiatives that drive positive revenue performance. We get the job done together through our world-class team of experts who ensure our clients deliver measurable results—and that’s been the case for 50+ years.
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Miller Heiman Group
Littleton, Colorado
Miller Heiman Group empowers people across an entire organization to perform at peak potential by bringing game-changing insight to sales performance and customer experience. We help companies build successful, customer-focused organizations that drive profitable revenue and top-line growth on a global scale.
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The Brooks Group
Greensboro, North Carolina
Founded in 1977, The Brooks Group focuses on providing clients with practical, straightforward solutions to improve and maintain overall sales effectiveness. Comprehensive sales assessments allow training to be highly individualized, and an industry-leading coaching and reinforcement methodology solidifies training and improves client ROI.
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BTS
San Francisco, California
BTS is a global professional services firm focused on the people side of strategy. The BTS Sales Practice helps its clients implement initiatives and sales transformations faster than they thought possible. We do this by embedding the behaviors of great sales reps into the daily workflow of the entire sales force within your organization.
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Richardson
Philadelphia, Pennsylvania
Richardson is a global sales training company focused on helping you drive revenue and grow long-term customer relationships. Our 40-year market-proven sales and coaching methodology combined with our active learning approach ensures that your sales teams learn, master and apply new behaviors when and where they matter most — in front of the buyer
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DoubleDigit Sales
New York, New York
DoubleDigit Sales helps sales teams perform significantly better. Drawing on their extensive library of proven content and tools they leverage their streamlined design process to deliver highly relevant and compelling learning experiences, to improve sales results. Lastly, they engage leaders to embed behaviors and effectively drive change.
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Franklin Covey Co.
Salt Lake City, Utah
FranklinCovey's Sales Performance Solutions are an impactful methodology offering holistic, easy and quality tools to drive key sales initiatives within organizations. Their ability to deliver their sales solutions on a global scale through multiple modalities provides an unmatched level of flexibility to their sales clients.
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Corporate Visions
Pleasanton, California
Global B2B companies come to Corporate Visions when they want to develop and deliver messaging, content and skills that are research-backed and tested and proven to drive success in the most important moments in the customer lifecycle. With products and services rooted in decision-making science, not best practices, Corporate Visions customers build and deliver marketing and sales conversations that address why buyers buy rather than how sellers sell.
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Dale Carnegie
Hauppauge, New York
We help salespeople make meaningful contributions in the places that matter most, showing them how to achieve greater influence through closer, more rewarding relationships. For over 100 years, Dale Carnegie has been improving the financial well-being of people around the globe, forming a more compassionate, engaged sales and leadership culture.
Watchlist Companies
Watchlist
As part of our commitment to continuously monitor the training marketplace for the best providers and services we announce the 2018 SalesTraining Companies Watch List.
The 2018 Sales Training Companies Watch List is intended to help buyers of training services evaluate sales training providers, representing emerging or unique strengths or capabilities.
Due to the diversity of services included in sales training, no attempt is made to rank the top companies.
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Selling Energy
Burlingame, California
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Selling Energy
Burlingame, California
Selling Energy delivers award-winning training in North America and Europe as well as online. Combining professional selling and sales management, advanced approaches to reframing and expressing value propositions, and segment-specific business acumen and insights, this training holds the key to capturing buyer attention and motivating action.
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RAIN Group
Framingham, Massachusetts
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RAIN Group
Framingham, Massachusetts
RAIN Group is a global sales training and performance improvement company focused on helping clients unleash their sales potential by delivering transformational experiences. We've helped hundreds of thousands of sellers, sales managers and professionals in more than 62 countries significantly increase their sales results.
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ASLAN Training & Development
Atlanta, Georgia
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ASLAN Training & Development
Atlanta, Georgia
There are a lot of great and large sales training companies in today’s marketplace. What is missing is someone who addresses the truth that if your decision-maker is emotionally closed, even the greatest pitch and product will always fall short 100 percent of the time. ASLAN is a sales training firm that addresses that elephant in the sales world today.
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Custom Learning Designs
Belmont, Massachusetts
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Custom Learning Designs
Belmont, Massachusetts
CLD provides customized training solutions to leading pharmaceutical, biotech and medical device companies. By focusing on the right combination of learning, creativity and technology, we deliver training programs that drive sales. Our long-standing relationships with our customers are a testament to CLD’s ability to deliver training of the highest quality.
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IMPAX Corporation
Westport, Connecticut
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IMPAX Corporation
Westport, Connecticut
IMPAX is a global sales performance improvement company focused on helping market-leading B2B organizations accelerate success and drive growth in 2018. Through partnership, expertise and a robust offering of training solutions, we support customers looking to adopt a value-based, consultative approach to sales and customer management.
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Advantage Performance Group
San Rafael, California
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Advantage Performance Group
San Rafael, California
Our constant stream of innovative sales simulations brings an incredible amount of value to our clients and challenges our competitors in the industry to bring their own innovations and evolve from "canned" learning experiences to immediately actionable, relevant, customer-specific learning content.
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Carew International
Cincinnati, Ohio
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Carew International
Cincinnati, Ohio
For more than 40 years, Carew International has cultivated its reputation for sales training that delivers dramatic improvement and sustainable ROI for client organizations worldwide. Carew’s award-winning programs address core competencies, functional and interpersonal skills, and specific processes for optimal business development.
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Vantage Point
Ashburn, Virginia
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Vantage Point
Ashburn, Virginia
Vantage Point is the leading sales management training company in the world. Based on the groundbreaking research in our best-selling book, “Cracking the Sales Management Code,” we help sales forces achieve better sales coaching, healthier sales pipelines, accurate sales forecasts, and more reps achieving quota.
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Ariel
Lexington, Massachusetts
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Ariel
Lexington, Massachusetts
Ariel is a communication training company that empowers organizations to have true influence. Whether you need to grow the next generation of leaders, connect dispersed global teams, or keep people engaged through times of change, we can tackle your most pressing business challenges through a strategic communication lens.
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DSG
Little Rock, Arkansas
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DSG
Little Rock, Arkansas
DSG enables sales forces to implement their company's growth strategy through customized sales enablement and training programs. Solution offerings include sales message creation, sales process design, sales coaching system development, in-person and virtual training and ongoing reinforcement and content updates post-launch.
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Cegos Group
Issy les Moulineaux France
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Cegos Group
Issy les Moulineaux France
Cegos Group develops the performance of sales teams across +30 countries. Cegos multi-language training solutions are customized according to the client’s business specificities and challenges and delivered through engaging blended learning experiences to foster a sustainable learning transfer.
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Cohen Brown Management Group, Inc.
Los Angeles, California
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Cohen Brown Management Group, Inc.
Los Angeles, California
Quite simply, our training and consulting gets RESULTS! We are not a training inoculation, we provide processes that can be sustained and maintained.
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Mandel Communications, Inc.
Capitola, California
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Mandel Communications, Inc.
Capitola, California
Mandel empowers sales professionals to effectively communicate in every presentation and conversation, in any setting. For more than 25 years, Mandel has been accelerating the business performance of our clients with sales organizations, and the careers of sales professionals. Mandel has a scrap rate of 4 percent, and a total learner satisfaction score of 4.85 percent on a scale of 5.
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Revenue Storm Corporation
Schaumburg, Illinois
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Revenue Storm Corporation
Schaumburg, Illinois
Revenue Storm is a global sales training company that uses the latest in technology and neuroscience to improve sales performance. Our holistic approach uses customization of our modular concepts and software to deliver a totally virtual or blended learning experience. Our personalized coaching then elevates higher adoption and success.
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Sales Readiness Group
Mercer Island, Washington
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Sales Readiness Group
Mercer Island, Washington
Sales Readiness Group (SRG) is an industry leading sales training company. Our mission is to help improve the performance of sales teams by providing customized, skills-based training programs that produce sustainable behavior change. Our solutions include comprehensive sales training, sales negotiation, sales coaching and sales management programs.
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New Velocity
Cary, North Carolina
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New Velocity
Cary, North Carolina
New Velocity is a global leader in corporate sales training, offering courses designed to optimize behavioral changes within sales forces. Our training is focused on teaching best practices and repeatable techniques in a fun, easy to learn atmosphere. We help sales professionals break down the barriers that often exist in prospect/customer relationships via online, onsite and ongoing reinforcement.
