Workshop Session | Thursday, June 28 | 11:55 – 12:40 p.m.
Track: Data & Measurement

The practice of training measurement and calculating ROI has been a part of learning for many years, yet few are able to realize a practical application and show the change in business due to measuring learning. This session highlights how one organization (Allscripts) implemented a measurement and evaluation program. You will discover the many changes made within the organization due to its implementation. The session follows Allscripts’ journey through the reasons for the decision to implement, the changes made to the roles within the learning organization, and the shift in the relationship between the learning department and the business.

What will you learn?

  • Discover how measuring learning programs revolutionizes learning within an organization.
  • Explore how measurement changes the way the learning department accepts learning requests, how it alters the way programs are designed, and how it modifies the way programs are deployed.
  • Data provides evidence of accountability and improves the relationship between the learning department and other business units.
  • See how using measurable instructional design transformed subject matter experts into qualified instructional designers!


Laura Paramoure, CEO, eParamus
Laura Paramoure, EdD, has more than 25 years of academic and private sector experience in organizational development, learning measurement, and training design. She conducted primary research to develop thought leadership on learning effectiveness and measurement culminating in her dissertation Perceptions of training and non-training managers of organizational impact measures based on design intent
As a recognized thought leader in learning evaluation and impact, Dr. Paramoure regularly speaks about training ROI at seminars for organizations such as Association of Talent Development (ATD) and International Society of Performance Improvement (ISPI).
Chris Cassell, CPTM, Sales Manager, Align Technology
Chris Cassell, CPTM, is a Sales Training Manager at Align Technology. Prior to that, he led the Global Support Learning & Development team at Allscripts.
At various times in his career, Chris has developed competency models and job standards, conducted needs assessments and learning focus groups, designed and developed ILT, vILT, and eLearning courses, mapped out new hire curricula, developed knowledge certifications, and facilitated learning through direct instruction. This experience in many aspects of adult learning, from groundwork to the classroom, lends multiple perspectives to his approach as a strategic partner, doing the work that he enjoys – solving business problems through targeted training.