Workshop Session | Wednesday, June 27 | 5:00 – 5:45 p.m.
Track: Performance Management

Employees are looking for regular feedback, authentic connections and a more collaborative relationship with their managers. As a result, coaching is getting a lot of attention as a way to unlock this connection and boost employee performance. But while it seems that everyone knows and talks about the importance of coaching, many of these efforts still struggle to consistently translate good intentions into activity and noble goals into measurable behavior.

A great deal of emphasis is given to the “coaching conversations” between a manager and his/her direct report, and rightly so. They are fundamental to establishing a culture of engagement and productivity. However, coaching initiatives’ goals often go unrealized because a pivotal factor is overlooked: that there are actually THREE types of conversations that need to occur, not one. Using real-life examples, best practices and lessons learned from successful global coaching implementations, this interactive session details the three conversations that must be aligned, along with other often-overlooked factors required for a coaching initiative to achieve its intended results. Participants will take away a clear action plan for getting managers and employees on board with a coaching program that delivers on its promise.

What will you learn?

  • The three interrelated conversations that impact coaching effectiveness and outcomes.
  • The critical role an employee’s unconscious beliefs and attitudes play in their success.
  • How to equip managers to build trust with their employees and unleash their inner motivation to break through plateaus.
  • A roadmap for building an effective coaching culture.


Derek Roberts, Executive Partner, Integrity Solutions
Derek Roberts has been affiliated with Integrity Solutions since 1999 and is an executive partner. Derek also leads Roberts Business Group – a strategic consulting and training firm that distributes Integrity Solutions’ products and services. As a consultant, executive coach and professional speaker, he has worked closely with organizations in a diverse range of businesses to increase sales and enhance employee performance. He has a proven record of success that includes leading companies and business units in the technology, manufacturing and service sectors. Derek has a MBA from Arizona State University and a bachelor’s degree from Furman University. He was formerly president of Simply Click (an e-commerce portal) and has served on staff for U. S. Congressman, Bob Inglis. He currently resides in Wilmington, NC with his wife, Amy, and their six young children.
Bruce Wedderburn, Chief Sales Officer, Integrity Solutions
Bruce Wedderburn has over 20 years of global experience in the sales performance improvement industry building, coaching and directing sales teams and distribution channels to surpass growth targets. He has a passion to create business results for clients through the successful execution of customer-led sales strategies. Prior to joining Integrity Solutions in 2016, Bruce was the leading sales person in North America for Dale Carnegie Training, and led the re-development of the company’s sales performance practice. At Huthwaite, he was a top performing salesperson, highly recognized sales leader, and he spearheaded the successful expansion of the organization into Australia, Asia and Latin America. As EVP of enterprise sales at MHI Global, he recently led the united brands in North America. Originally from Australia, Bruce lives with his wife and three children in the Washington, D.C. area.