Workshop Session | Wednesday, June 27 | 1:55 – 2:40 p.m.
Track: Performance Management

With so much competing for our attention, 70 percent of what we learn is forgotten within 24 hours, and 90 percent within a week. So how do we reinforce training once it is done? How do we increase knowledge retention, improve on-the-job performance and maximize our return on investment? Founder and president of SwissVBS, Shahin Sobhani, will examine how current learning approaches may be falling short and share examples of mobile reinforcement strategies that boost retention, engagement and on-the-job performance. The presentation will provide a deep dive into a reinforcement case study at a Fortune 500 company, which resulted in over a 30 percent improvement in retention rates.

What will you learn?

  • Five practical steps to create a reinforcement strategy, including design, structure, content development, deployment and analytics.
  • Learn where your learning approaches may be falling short.
  • Understand mobile strategies to boost retention and overall performance.


Shahin Sobhani, Founder and President, SwissVBS
Shahin Sobhani is the founder and president of SwissVBS, an award-winning digital learning design and production agency focused on providing value at every step of the learning journey. With 20 years of online training experience, Shahin has overseen SwissVBS’s innovation in the field – creating learning solutions for some of the world’s most prestigious organizations – and guided its emergence as a leader in the industry. His dedication and expertise in microlearning, digital learning campaigns, mobile reinforcement and sales enablement makes him a frequent speaker and consultant on how companies can transform learning to drive meaningful change in behavior and performance. Most recently, Apple invited Shahin to present in its sponsored seminars on “Training a Mobile Workforce.”