Workshop Session | Wednesday, June 27 | 1:55 – 2:40 p.m.
Track: Learning Technologies

Like many modern sales organizations, Red Hat has a geographically dispersed and growing team, resulting in the following challenge: How to increase effectiveness and message consistency throughout the sales organization in delivering the Red Hat value proposition. This session will explore how Red Hat embraced a mobile video sales learning strategy to ensure reps deliver a consistent elevator pitch and effectively articulate the business problems the company solves. Additionally, sales reps are able to practice what they’ve learned and share insights and best practices in a safe environment so they’re more confident, competent and articulate when they meet with customers.

What will you learn?

  • Discover new ways to harness mobile video technology to improve sales training.
  • Enable better communication and the ability to give feedback (both manager to employee and peer-to-peer).
  • Create an environment in which reps feel safe practicing before they get in front of customers.
  • Develop searchable channels of relevant content and best practice material to share with the entire organization.


Chelsea Peedin, Program Manager of Sales Enablement and Development, Red Hat
Chelsea Peedin is the manager of the global sales enablement and development programs at Red Hat, the world’s leading provider of open source software solutions. She is part of the team at Red Hat that’s responsible for delivering programs that improve sales competence, sales confidence and executive-level selling skills. She supports the greater sales enablement team to develop new potential programs for pilot or execution. During her nine years at Red Hat, Chelsea has held positions in sales enablement, inside sales, sales development and lead generation.
Chelsea earned a Bachelor of Arts in English from the University of North Carolina at Charlotte. She currently resides in North Carolina.
AJ LeGaye, Enterprise Account Manager, Allego
AJ LeGaye is an enterprise account manager at Allego, focusing on the success and growth of the company’s most strategic clients. Over the course of his career, he’s held a variety of sales, strategy and operations roles at Google, Crimson Hexagon, and MealPal. AJ enjoys helping clients understand and realize the value of new technologies.
AJ holds a Bachelor of Arts in psychology from Dartmouth College. Originally from Colorado, he loves skiing and the Denver Broncos. He now lives in Rye, NY with his wife, daughter and two dogs.