Workshop Session | Wednesday, June 27 | 2:50 – 3:35 p.m.
Track: Content Development

Are you building learning content and then waiting for your learners to take it? As a learning leader, reach and impact learners through savvy marketing. Relive the journey of Master Electronics and BizLibrary, a real partnership that forged a sustainable marketing model. Hear directly from talent development specialist, Thomas Harrell (Master Electronics) and client success consultant, Libby Powers (BizLibrary) why partnerships, marketing plans, consistent messaging, and various channels are key ingredients to successfully marketing your learning programs.

What will you learn?

  • How to forge real business partnerships that facilitate effective internal marketing.
  • How to iterate marketing plans, over time, that work in reaching their core audience.
  • The importance of developing and delivering consistent and frequent messaging around learning programs, initiatives and courses.
  • How to effectively leverage various communication channels for maximum marketing impact.


Thomas Harrell, Talent Development Specialist, Master Electronics
Thomas S. Harrell’s tagline for the learning function at Master Electronics is, “Helping you. Learn. Grow. Master!” His responsibilities include learning content design, creation, delivery, LMS administration and learning and development strategy, as talent development specialist reporting to the company president.
He is an award-winning educator, has consistently ranked in the top 1 percent of trainers in his former company during his time as a Microsoft Certified Trainer (MCT) with the world’s largest privately-owned software training company. And attributes his rise to elite status in the software training industry to years of practice in his local Toastmasters club.
Thomas was honored as Rookie of the Year his first year with Master Electronics.
Libby Powers, Client Success Manager, BizLibrary
Libby Powers doesn’t believe that learning should end when you graduate, it is a lifelong process that is important to career success and mental health. Too many times companies take training as a reactive approach when it should be used proactively to prepare for changes, anticipate needs and improve likelihood of success. Armed with knowledge of best practices and industry trends, Libby works with her clients on training strategy and marketing as a client success consultant with BizLibrary.
As a client success consultant, it is her responsibility to build and sustain meaningful client relationships, ensuring success of clients with their learning and development needs. She works strategically with all levels of organizations to gain optimal results with the BizLibrary solutions. Prior to her work at BizLibrary, Libby worked as an account executive, operations director and teacher.