Thursday, December 3 | 12:00 – 1:00 p.m. E.T.

Needs analysis and learning assessments are an ongoing and essential function of any training development process. To obtain the best possible information, a high-quality assessment requires high-quality data. How do you create quality data to answer the questions in your needs analysis? You do this by asking the right questions in the right way. With increased accessibility to powerful online survey tools, you do not need a lot of experience in research design to create a great survey. However, you do need to understand some of the barriers to getting the right information from your participants. This session will focus on techniques and design approaches that will improve the quality of the data you collect, increase participant response rates and reduce unnecessary bias that we often unintentionally write into our research questions.

What you will learn:

  • How to develop and write better focused questions to generate actionable insight.
  • How to recognize and reduce bias in questions to increase response rate and improve data quality.
  • How to understand the importance of screener and demographic questions to improve participant sample validity.
  • How to select the best question order and format to increase participant response and engagement.


View full agenda.


Christopher Massaro, CPTM, Lecturer of Organizational and Leadership Studies, University of Southern Maine
Christopher Massaro, CPTM, is a learning and development professional with over 25 years of experience in the development and facilitation of training programs in the retail, hospitality and service industries. Christopher is currently the learning and development coordinator at the Maine State Housing Authority (MaineHousing). In this role, he focuses on the development of affordable housing industry-focused staff and professional development programs. Christopher is also an adjunct faculty member at the University of Southern Maine, where he teaches in the leadership and organizational studies department, focusing on social science research methodology. He is passionate about connecting academic theory and the practical application of learning knowledge and best practices. Christopher is currently pursuing a doctorate in education research and technology enhanced learning.