In training, video is not just about imparting knowledge but about imparting it in a simple and engaging format. The expected outcome is not views, likes or shares; it’s a change in behavior or an improvement in performance.
Generation C is a generation of people who rely on connection to technology daily. They have other learning preferences altogether. It’s growing, and we need to pay attention. This group is easily bored, restless and might rate you on Yelp.
Video can be a powerful, emotive medium. While video has been a key part of digital learning for many years, there’s been a recent resurgence in the use of video as an engaging tool that supports efficient, relevant and high-value content creation.