For any sales training initiative to be successful and achieve maximum return on investment, there must be buy-in from the training participants. It can be challenging to get salespeople excited about training, since they’ll be pulled away from selling.
Marketers create hypothetical people called consumer personas that are representative of their target audience. Consumers want to feel heard and seen. So do learners, which is why adopting learner personas is an important step in learner-centered training.
As L&D professionals, we tend to like structure and organization. We love our work and hate rework. We want to use instructional design frameworks but recognize there is often an imbalance between business needs and learning excellence.
Today, we are learner-focused, using design thinking and agile methodologies. It is an exciting time to work in learning and development, as that focus enables us to truly impact and support learners throughout their training journey — and beyond.
Cognitive psychology and developmental neuroscience continue to prove that humans learn best when a story is involved. The learning and development industry is adopting this new tool and methodology — but perhaps not to its fullest potential.
Welcome to the age of big data. You tap a feature, and it is bookmarked. You tap many more, and you have a personalized set of information aligned to your preferences. What if learning were this personalized and easy?
We are living through a breathtaking explosion of research into the neuroscience of learning. If we were to create education as a new discipline today, there is no doubt that we would do so based on the foundational principles of cognitive science.