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Our industry often downplays appeal, because after all, tricks are for kids. Appeal used with intent isn’t about fun and games, though – it’s a powerful tool for engaging learners of any age. Appeal creates experiences an audience won’t ever...
When you start to think about designing a new training program, is your first thought something like this? “We have this knowledge about X. Our job is to try to find a way to cram all of it into people’s heads as quickly as possible.”