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Can Game Theory be Applied to Selling?

3 min read
Simply stated, game theory is the study of mathematical models. It is mainly used in economics, political science and psychology.
One of the enjoyable parts of my job is I get to see what dozens of companies do—and do differently—for sales training. Some are amazingly effective, and some bash their heads against the wall year after year trying to figure out why it isn’t...
As a trainer, it is common to hear complaints like these from sales reps: “I don’t have time for training.” “By the time I get back to my territory, the information is obsolete.” “I need the information just before a sales call.” “Training...

Selling: Art or Science?

2 min read
There’s a common belief that it takes a combination of both art and science to be a successful salesperson, that is, a balance of both innate ability and systemic organization.

How Sales Training Can Benefit More Than the Sales Team

2 min read
Having a healthy sales culture means that everyone within an organization, whether they are on the sales team or not, is actively engaged in the processes and activities that result in increased sales effectiveness.

7 Steps for Creating Demand

3 min read
Gone are the days when you make the sale and move on. Today, selling is all about relationship building.

Why Customization is Key in a Sales Training Program

2 min read
There’s no such thing as a one-size-fits-all sales team, so it shouldn’t come as a surprise that off-the-shelf sales training programs aren’t nearly as effective as customized programs.