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How Effective Negotiators Close Without Conceding

3 min read
Sellers can become more consultative in negotiations by seeking to understand the customer’s psychology, converting demands to needs and, eventually, trading to protect the deal size.
A prevailing view among salespeople is that each situation is unique, and success depends on the ability to read and bond with the prospect. While these skills are essential, they aren’t sufficient.
Misaligned incentives that slow or prevent adoption of new skills are an age-old problem in training. Organizations often invest a significant amount in training, with admirable intentions, but fall short of the complete alignment necessary to achieve the...
Since the skills that are required for a one-to-one sale aren’t necessarily the skills required for a many-to-many sale, it’s important for sales trainers and managers to prepare reps to wear the new hats required to sell on a team.