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Simplify Sales Training With Videos

3 min read
Salespeople travel frequently and are often stuck in transport to meetings, waiting in line for coffee or delayed at an airport. If they have an easy-to-access video, they can pop in headphones anywhere and review their knowledge.
Costello, a real-time sales playbook platform that helps sales professionals consistently have great conversations with buyers, announced this morning that it has raised $2.1 million in seed funding from strategic investors.
Sales professionals today are uniquely positioned to seize on this challenge when they learn to combine the persuasiveness of data with the familiarity of story structure in selling. Here, we break this process down into three parts.