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The 5 Personalities of the Sales Apocalypse

7 min read
The salespeople on our team, much like salespeople everywhere, were struggling to make sales by using a loser’s formula. During nearly every sales call, they shifted from persona to persona, appealing to whatever emotional state the buyer was in at that...
Measurement is a powerful activity, because it benefits the individual and the organization. This combination of a broad and focused view of effectiveness is necessary to sustain selling skills. Here’s how to bring structure to measurement.
Gryphon Networks announces the availability of Sales Performance for Dynamics – an optimized integration of Gryphon’s patented telephony, behavior analytics and marketing compliance platform designed to work natively within Microsoft Dynamics 365.

What’s Better Than Revenue?

3 min read
Profit is better than revenue! Unfortunately, many business owners and sales professionals either don’t know the difference or aren’t paying attention to profit. While it is a fact that all businesses need revenue, what they really need is good...