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In Sales, Soft Skills Drive Customer Experience

3 min read
Soft skills (such as communication and relationship-building skills) and the delivery of benefits (as defined by the customer) are the essential ingredients of sales and the foundation upon which we build exceptional customer experiences.

Assessing a Large Sales Organization

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Getting an accurate pulse on a large sales organization is like getting input from 500 people about an upcoming dinner party — it’s not easy. And if you miss the mark, the most vocal people in the company will communicate how they feel about the...