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The 5 Personalities of the Sales Apocalypse

7 min read
The salespeople on our team, much like salespeople everywhere, were struggling to make sales by using a loser’s formula. During nearly every sales call, they shifted from persona to persona, appealing to whatever emotional state the buyer was in at that...

3 Steps to Measure Sales Training Effectiveness and Outcomes

4 min read
Measurement is a powerful activity, because it benefits the individual and the organization. This combination of a broad and focused view of effectiveness is necessary to sustain selling skills. Here’s how to bring structure to measurement.
Gryphon Networks announces the availability of Sales Performance for Dynamics – an optimized integration of Gryphon’s patented telephony, behavior analytics and marketing compliance platform designed to work natively within Microsoft Dynamics 365.

What’s Better Than Revenue?

4 min read
Profit is better than revenue! Unfortunately, many business owners and sales professionals either don’t know the difference or aren’t paying attention to profit. While it is a fact that all businesses need revenue, what they really need is good...

The State of the Sales Training Market

Our annual report on the market for sales training provides an overview of current training and sourcing practices in companies providing training to their sales professionals, sales support staff and sales managers.