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Why Customization is Key in a Sales Training Program

2 min read
There’s no such thing as a one-size-fits-all sales team, so it shouldn’t come as a surprise that off-the-shelf sales training programs aren’t nearly as effective as customized programs.
Every seller has been there. It’s the meeting with eight stakeholders, no one’s on the same page, and half the group is glancing not-so-furtively at their phones. Perhaps it’s the prospect so far down the buying process that your call is just his...

Are Your Sales Reps “Presentation Ready?”

2 min read
Most sales executives are proponents of needs-based consultative selling and believe that effective sales calls revolve around customer-centric dialogue rather than traditional sales pitches.

Ten Solutions to Making Sales Training Work

3 min read
Sales training can be highly effective. It can also fail to provide the ROI you expect. Here are 10 reasons why sales training doesn’t work, and solutions to help you implement a successful sales training program: