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One of the enjoyable parts of my job is I get to see what dozens of companies do—and do differently—for sales training. Some are amazingly effective, and some bash their heads against the wall year after year trying to figure out why it isn’t...

What Your Sales Team Needs to Know

2 min read
Ongoing sales training is essential for every organization. Sales are a unique and ever-changing skill; however, sales programs are too often standardized and forgotten.
As a trainer, it is common to hear complaints like these from sales reps: “I don’t have time for training.” “By the time I get back to my territory, the information is obsolete.” “I need the information just before a sales call.” “Training...

How Sales Training Can Benefit More Than the Sales Team

2 min read
Having a healthy sales culture means that everyone within an organization, whether they are on the sales team or not, is actively engaged in the processes and activities that result in increased sales effectiveness.

Why Customization is Key in a Sales Training Program

2 min read
There’s no such thing as a one-size-fits-all sales team, so it shouldn’t come as a surprise that off-the-shelf sales training programs aren’t nearly as effective as customized programs.
Every seller has been there. It’s the meeting with eight stakeholders, no one’s on the same page, and half the group is glancing not-so-furtively at their phones. Perhaps it’s the prospect so far down the buying process that your call is just his...