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To make the customer buying experience about the customer — whether he or she is a lead, a prospect or a longtime buyer — sellers need to act on the opportunity to establish a connection at all stages of the sales cycle.

How Peer Learning Shortens the Learning Curve

3 min read
Peer-to-peer learning is used often in sales. In most cases, a new hire teams up with a more experienced salesperson to spend time in the field together. This type of peer learning is not only popular but is also successful.

Illuminate Announces Expansion

1 min read
Illuminate, the Boston-based developer of innovative custom clinical sales training programs for the life science industry is expanding its headquarters.