A sales training program will have the most traction and ROI when it’s followed by a well-executed coaching and reinforcement plan. Here are five coaching and reinforcement strategies that top-performing sales organizations implement.
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Sustainment training is a powerful tool for ensuring that sales reps not only maintain but sharpen their product knowledge.
Traditional ideas about sustainment are often incomplete. They miss the crucial idea that true sustainment means constant improvement. Without regular improvement, sales professionals stand still while the competition moves forward.
When it comes to a sales training initiative, sustainment is the combination of strategy, structures and systems that ensure your investment remains effective and grows in value over time.