Sales performance management is often viewed as a combination of careful incentive design and reliance on sales managers to be role models and coaches.
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As with any strategic program or initiative, it’s important to measure sales enablement to understand the impact it’s making and make improvements as needed.
Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today debuted new product capabilities and enhancements, designed to strengthen and streamline sales learning.
Even the best intentions behind a performance improvement initiative will fall flat without measurement. The most effective businesses are thinking about using the data they do have differently. They’re measuring what matters.
We know that successful sales managers play a significant role in the productivity and performance of their sales team. Why wouldn’t we invest in their development and ensure we have metrics that help them improve along the way?