The problem isn’t that businesses aren’t investing in training their sales teams; the problem arises when the training doesn’t adequately address key pain points associated with today’s sales learners.
Measurement is a powerful activity, because it benefits the individual and the organization. This combination of a broad and focused view of effectiveness is necessary to sustain selling skills. Here’s how to bring structure to measurement.
Many organizations invest a hefty portion of their budget in training the sales force. While it’s a worthwhile investment to improve your team’s performance, it’s critical that you take the necessary steps to maximize the return.
Sales performance management is often viewed as a combination of careful incentive design and reliance on sales managers to be role models and coaches.
As with any strategic program or initiative, it’s important to measure sales enablement to understand the impact it’s making and make improvements as needed.
Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today debuted new product capabilities and enhancements, designed to strengthen and streamline sales learning.
We know that successful sales managers play a significant role in the productivity and performance of their sales team. Why wouldn’t we invest in their development and ensure we have metrics that help them improve along the way?