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A Three-Part Strategy for Selling

4 min read
Selling is difficult, because buying is difficult. The buyer faces competing priorities and changing needs. These factors and others have made the buying process more complex than ever. Therefore, sales professionals need a new method for closing the sale.

The 5 Factors Driving Buyers’ Behavior

4 min read
Buying is a dynamic process. As stakeholders explore solutions, they develop a deeper understanding of their needs. They change their priorities. More decision-makers enter the picture. The customer’s initial value definition rarely matches the final...
The days are becoming noticeably shorter. Summer is winding down, and sellers will soon be in the last quarter stretch to meet or beat quota. Now is a good time to take a hard and realistic look at where your organization is likely to wind up.

The Role of Sales Training in a Successful Growth Strategy

3 min read
Most businesses have growth as one of their key strategic goals. Developing a growth strategy is the first step in ensuring success, and making sure you have the sales talent in place to carry out that strategy is critical.

2018 Fortune 500 Sales Enablement Priorities

3 min read
The following insights are based on research that asked a group of Fortune 500 sales enablement leaders questions about 20 moments that occur in most sales cycles.