In a world where software is rapidly evolving, how can you empower users to use your company’s software to its fullest capability?
Tag: sales enablement
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The summer has come to an end, and as children and young adults everywhere return to school, let’s look at the trends in mergers, acquisitions and funding for training companies over this last quarter.
Highspot, the industry's most advanced sales enablement platform that sales reps love, today announced the close of a $35 million Series C round led by new investor OpenView.
Sales enablement has become a popular topic and booming sub-industry of sales and training. Like any popular topic, it can be easily misunderstood and poorly implemented.
The Business of Learning Episode, Episode 7. We speak to four experts on sales enablement.
As with any strategic program or initiative, it’s important to measure sales enablement to understand the impact it’s making and make improvements as needed.
There is one key component to sales enablement, without which any tool or process, no matter how well-designed, will likely not lead success. That component is effective sales management.
If sales associates are more knowledgeable about their products, they will sell more of their products rather than their competitors’. And, if the manufacturer provides sellers with tools that make selling easier, it can build brand loyalty and affinity.
Enablement through technology platforms and training is just the starting point for building a high-impact sales enablement system. A more complete approach includes ongoing learning and development to ensure mastery and comprehensive knowledge.
Sales enablement has arrived in a big way, going from “What is sales enablement?” to entire departments dedicated to this effort in a relatively short period of time.