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The 5 Personalities of the Sales Apocalypse

7 min read
The salespeople on our team, much like salespeople everywhere, were struggling to make sales by using a loser’s formula. During nearly every sales call, they shifted from persona to persona, appealing to whatever emotional state the buyer was in at that...
At the end of the day, every close relies on a salesperson’s ability to connect in the opening phase of the process. The most important thing a sales trainer can do to help increase successful outcomes is to help reps learn how to connect with buyers.

3 Skills for High-stakes Sales Dialogues

3 min read
Effective sales professionals are recognizing that the skills they need to compete today look different from conventional selling capabilities. This change is a result of business needs and solutions’ becoming more complex than ever before.