Sales playbooks are a modern approach to training salespeople and managers in a digital world. They provide the content, tools and training for a salesperson or sales manager to be successful in their specific roles in the company.
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Creating a sales enablement “stack” of technologies will enable an organization to successfully meet the needs of its customers.
In sales, where communication must be fast but well-informed, and knowledge must be easily accessed on any device, capturing and sharing institutional knowledge among employees and between reps and customers is especially important.