Increasing customer retention is a major revenue driver in the subscription economy, often proving to be more rewarding than customer acquisition efforts.
The driving forces behind voluntary turnover are not solely dependent upon employment rates and often come from uncovered weaknesses in retention strategies and opportunities to mitigate talent flight.
With increasing frequency, companies are releasing or losing a key executive: the vice president/director of sales. The impact can fall somewhere between serious and devastating depending on the circumstances.
There's no question, the downside of a good economy is that it's ridiculously hard to retain your best talent. So how do you build a sticky culture that inspires your best talent to stick around?