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When asked to define "selling," buyers and sellers often use words like "convincing," "persuading" and "overcoming objections," and few companies recognize that people would rather buy than be sold to.

Ten Solutions to Making Sales Training Work

3 min read
Sales training can be highly effective. It can also fail to provide the ROI you expect. Here are 10 reasons why sales training doesn’t work, and solutions to help you implement a successful sales training program:

Is Product Training Hurting Sales?

1 min read
Today’s training narrative sounds little like that of the last decade. Customer apathy and economically minded decision-makers asking ‘why do we need this?’ have forced the change.

Increasing Sales Through E-Learning

3 min read
When most people think of online training, the first thing that often comes to mind is a static slideshow presentation with monotonous voiceover.