Most Recent

Can You Teach Motivation?

4 min read
Rarely do training organizations take advantage of compelling science to deal with the most critical determinant of whether people apply those skills: motivation. Which begs the question: Is motivation a skill that can be taught, learned and nurtured?
Resistance to sales training often stems from learners’ self-image: “I’m not the kind of person who does this behavior.” This leads to a rubber band effect, whereby they learn new material but don’t implement it, because it conflicts with their...