Most Recent

Resistance to sales training often stems from learners’ self-image: “I’m not the kind of person who does this behavior.” This leads to a rubber band effect, whereby they learn new material but don’t implement it, because it conflicts with their...

Gaining Learner Buy-In, Part Two

3 min read
Your first step of actual training isn’t an exhibition of the “right way” or a discussion of best practices. The first step of training is all wrong – on purpose.