Storytelling has been skyrocketing in popularity in executive suites. Now, corporations are even hiring Hollywood gurus to learn how to use stories in sales and other corporate work.
Seismic, a recognized leader in sales and marketing enablement, today announced that it has closed a $100 million Series E round of funding. The round was led by Lightspeed Venture Partners and funds and accounts advised by T. Rowe Price Associates, Inc.
Marlin Equity Partners (“Marlin”) is pleased to announce that it has acquired the CEB Challenger and Effortless Experience Solutions Business (“Challenger” or the “Company”) from Gartner, Inc. (NYSE: IT).
The phrase “marketing mix” refers to the tools and tactics a company uses to reach its marketing objectives. There is a lot to be learned from marketing.
Seismic, the global leader in sales and marketing enablement, today announced that it has signed a definitive agreement to acquire SAVO Group, combining two of the major global sales enablement brands.
Marketers use a funnel to help them visualize the buyer’s journey or the path a prospect takes from discovering their company all the way to purchasing a product or service and beyond.
Kantar, the data investment management division of WPP, and one of the world's largest insight, information and consultancy groups, announced today it has formed a joint venture with Second City Works, the corporate services division of The Second City.