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Improving Training With Marketing Techniques

20 sec read
What can learning and development learn from marketing?You can spend a lot of time developing training programs, but if learners aren’t motivated to participate, they won’t succeed. Developing a cohesive L&D brand enables learning to drive...

Marketable Curriculum Design

3 min read
The buzz around microlearning, social learning, personalization and other training trends has opened up to opportunities to rethink our approach to curriculum design. The good news is the core principles of learning design remain solid among new...

Where Marketing and Training Meet

2 min read
It’s no secret that as instructional designers we are often curious how the work we create is received. Have our endeavors succeeded in creating good onboarding, enabled a sales executive, or helped a company avoid costly compliance transgressions?
Working for a large company or corporation as an employee has certain benefits. The pay is good and there's usually room to change jobs (without having to update your resume or going for a job search). The same also goes for selling your training services...