Corporate training organizations often lack the resources to appropriately market a course, product or service — whether that is because those who are marketing are a team of one or are not trained in marketing at all, such as course instructors.
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Should customer education and marketing break up, or are these two disciplines meant to be in a life-long relationship, unified toward one common goal?
There are actionable steps that you can take to market your training and shift employee uptake from dismal to optimal.
Social media is an industry we all likely engage with, but most of us don’t consciously consider what we can learn from it.
How can you apply the same principles of marketing and engagement to drive learners to complete your new training program?
The UK Data & Marketing Association can announce that its Institute of Data & Marketing (IDM) has agreed a new partnership with SEQUEBB, a strategic B2B marketing consultancy offering data-driven marketing and technology solutions to clients across Asia.
Marketing training and events company MarketingProfs and sales training company VantagePoint Performance announce a strategic alliance to help marketing and sales professionals work more collaboratively. The two companies are teaming up under Joe Terry.
Encouraging learners to manage their own learning journey is a growing challenge. If you’ve ever created a non-mandatory course and then sighed in disappointment when registration was low, marketing your offering may be the solution.
Let’s call it the elevator test: For content to have a chance at success, it needs to be deliverable to end users in the time it takes them to use an elevator, from waiting for it to arrive to leaving it.
From developing their sales skills to cultivating a more holistic view of diverse technical teams and individuals, there was much for learning leaders to take away from TICE 2019. Next year, we expect more sessions — and networking fun!