If a marketer were to reach out to a prospect once because they visited a website or filled out a form, and then never contacted them again, what do you think would happen?
The phrase “marketing mix” refers to the tools and tactics a company uses to reach its marketing objectives. There is a lot to be learned from marketing.
Marketers use a funnel to help them visualize the buyer’s journey or the path a prospect takes from discovering their company all the way to purchasing a product or service and beyond.
One of the most important elements behind a successful learning technology implementation is the people who make it happen. If you are assembling such a team, who should be on it?
L&D is still behind the curve when it comes to delivering the right content at the right time and leveraging data to design learning that sticks.
Overwhelmed by the plethora of information, learners feel that they no longer have time for classes, let alone curricula that force them to take a linear view. They want to learn, but they expect a consumer experience.
The two most pressing challenges for training companies were promoting their courses (52 percent) and increasing competition (42 percent). Yet, despite those challenges, we’re facing a two-fold threat from the lack of technology: internal operations and...