High clickthrough rates might seem promising, but they don’t always lead to conversions. In this article, we explore the common causes of low conversion rates and share six effective marketing strategies to turn more clicks into marketing-qualified...
Tag: marketing for L&D
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A traditional marketing mix outlines the 4 P’s of marketing: product, price, place and promotion. This article explains how to identify these principles for a successful marketing strategy in the corporate training market.
Launching a marketing campaign without a plan to evaluate is like learning a new skill without ever being tested on it. This article reviews best practices for marketing to L&D professionals and KPIs to measure to prove campaign efficacy.
By following the best practices used by top marketers, training leaders can build an engaged community of learners who are willing — and excited — to improve their performance through ongoing development.