Successful learners are the ultimate outcome of any training course, but that objective is not always reflected in the strategies and goals companies set for their training initiatives.
It’s easy to fall into the trap of planning before agreeing upon a desired outcome. Trainers are particularly susceptible to this pitfall, because they are often comfortable with last-minute requests and pride themselves on being nimble and responsive.
Learning and development is a lot like advertising; both are often the first department to be scaled back or eliminated during budget cuts. Sadly, it looks like another “belt-tightening” is headed this way in the next year or two.
If your employees’ performance needs to improve, it will help if learners are on the same page and have a clear picture of what they should aim for. That’s why a critical part of the learning program design process is to set effective goals.